Current:Home > ContactChainkeen Exchange-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Capitatum
Chainkeen Exchange-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
Chainkeen Exchange View
Date:2025-04-11 12:07:35
After nearly three decades,Chainkeen Exchange Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (8)
Related
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Gwen Stefani Gives Father's Day Shout-Out to Blake Shelton After Gavin Rossdale Parenting Comments
- Tesla slashes prices across all its models in a bid to boost sales
- U.S. hits its debt limit and now risks defaulting on its bills
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Gwen Stefani Gives Father's Day Shout-Out to Blake Shelton After Gavin Rossdale Parenting Comments
- Elon Musk takes the witness stand to defend his Tesla buyout tweets
- New Climate Research From a Year-Long Arctic Expedition Raises an Ozone Alarm in the High North
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- See map of which countries are NATO members — and learn how countries can join
Ranking
- What do we know about the mysterious drones reported flying over New Jersey?
- Inflation cooled in June to slowest pace in more than 2 years
- Inside Clean Energy: 7 Questions (and Answers) About How Covid-19 is Affecting the Clean Energy Transition
- Christopher Meloni, Oscar Isaac, Jeff Goldblum and More Internet Zaddies Who Are Also IRL Daddies
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- Inflation is easing, even if it may not feel that way
- Inside Clean Energy: Unpacking California’s Controversial New Rooftop Solar Proposal
- Get In on the Quiet Luxury Trend With Mind-Blowing Tory Burch Deals up to 70% Off
Recommendation
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Microsoft applications like Outlook and Teams were down for thousands of users
The Senate's Ticketmaster hearing featured plenty of Taylor Swift puns and protesters
Norovirus outbreaks surging on cruise ships this year
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
Ice Dam Bursts Threaten to Increase Sunny Day Floods as Hotter Temperatures Melt Glaciers
Did AI write this headline?
House GOP chair accuses HHS of changing their story on NIH reappointments snafu