Current:Home > StocksFord opens exclusive Bronco Off-Roadeo courses to non-owners for first time -Capitatum
Ford opens exclusive Bronco Off-Roadeo courses to non-owners for first time
SignalHub Quantitative Think Tank Center View
Date:2025-04-06 08:03:49
What do you get at the Bronco Off-Roadeo?
Steve Fales, a marketing director from Canton, traveled to Las Vegas in April 2022 with his wife for an adventure that had nothing to do with slots, blackjack or shows on the strip.
Their destination: A Bronco Off-Roadeo track for a daylong adventure that included rock crawling in a Ford Bronco, personal guides, a catered lunch and dinner and a full immersion experience that the automaker has been offering free since 2021 to new Bronco owners interested in 4x4 action.
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