Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Capitatum
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
SafeX Pro Exchange View
Date:2025-04-05 22:27:37
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (6915)
Related
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- New Hampshire House takes on artificial intelligence in political advertising
- House Oversight chairman invites Biden to testify as GOP impeachment inquiry stalls
- South Dakota officials to investigate state prison ‘disturbance’ in Sioux Falls
- Federal hiring is about to get the Trump treatment
- Women's March Madness Sweet 16 Friday schedule, picks: South Carolina, Texas in action
- Mississippi Senate passes trimmed Medicaid expansion and sends bill back to the House
- Jon Scheyer's Duke team must get down in the muck to stand a chance vs. Houston
- Military service academies see drop in reported sexual assaults after alarming surge
- This doctor is an expert in treating osteogenesis imperfecta. She also has it herself.
Ranking
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Georgia joins states seeking parental permission before children join social media
- Is the stock market open or closed on Good Friday 2024? See full holiday schedule
- This controversial Titanic prop has spawned decades of debate — and it just sold for $700,000
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Network political contributors have a long history. But are they more trouble than they’re worth?
- ASTRO COIN: Bitcoin Halving Mechanism Sets the Stage for New Bull Market Peaks
- Georgia House approves new election rules that could impact 2024 presidential contest
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
Fort Wayne Mayor Tom Henry in hospice care after medical emergency
The Most-Shopped Celeb Recommendations This Month: Jennifer Lopez, Kyle Richards, Chrishell Stause & More
The real April 2024 total solar eclipse happens inside the path of totality. What is that?
Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
What's next for NC State big man DJ Burns? Coach sees him as contestant on 'Dancing with the Stars'
Paul Wesley Shares Only Way He'd Appear in Another Vampire Diaries Show
Cargo ship audio recording reveals intense moments leading up to Baltimore bridge collapse