Current:Home > FinanceEchoSense Quantitative Think Tank Center|Are movie theaters making a comeback? How 'Barbenheimer' boosted movie morale. -Capitatum
EchoSense Quantitative Think Tank Center|Are movie theaters making a comeback? How 'Barbenheimer' boosted movie morale.
Fastexy View
Date:2025-04-06 02:05:59
After three weekends in theaters,EchoSense Quantitative Think Tank Center Greta Gerwig’s "Barbie" surpassed the $1 billion mark in global ticket sales. Gerwig became the highest grossing female director of all time, breaking a record previously held by Patty Jenkins, director of "Wonder Woman."
The highly anticipated paranoia thriller, "Oppenheimer" was directed by Christopher Nolan and released the same weekend as "Barbie." The two films collectively generated $244.5 million in North American ticket sales their opening weekend in theaters. “Barbie” brought in $162 million, followed by “Oppenheimer” at $82.5 million.
The Margot Robbie-led and produced film has been comfortably seated in first place since the film's release on July 21.
Movie ticket sales are crawling back to pre-pandemic levels
According to The Numbers, a publicly available database of movie industry statistics, annual tickets sold for 2023 are expected to reach 922 million. That's compared to 2022, where total tickets sold reached 709 million. While 2023 ticket sales are not expected to surpass 2019’s pre-pandemic levels of 1.2 billion, they’re inching closer, partially in service to the global sensation that is "Barbenheimer."
Shawn Robbins, chief analyst at Box Office Pro, said "Barbie" and "Oppenheimer" drove a huge social conversation that went above and beyond the internet. The meme of "Barbenheimer" caught wildfire, Robbins said. “Everybody heard about it, and everybody outside of movie circles has been talking about it for the last few weeks.” The cultural phenomenon drove non-moviegoers to the theaters, breaking significant box-office records.
Theater-etiquette:Bad behavior in blockbusters sparks discussion
The 'Barbenheimer’ phenomenon:How a movie meme inspired the 'crazy, weird' double feature
'Barbie' smashes box office records
While “The Super Mario Bros. Movie” is currently the highest-grossing movie of 2023 sitting at $1.35 billion, “Barbie” is projected to beat that record. “Barbie” not only had the biggest opening weekend of 2023, but it was also the biggest opening weekend for any movie directed by a woman.
Domestic box-office sales for "Barbie" and “Oppenheimer," combined were the fourth largest of all time for an opening weekend. The only bigger opening movie weekends were for “Avengers," "Spider-Man: No Way Home" or “Star Wars” films.
"Barbie" had the biggest opening week in history of any Warner Bros. film, raking in more than half a billion dollars.
“Barbie stands out as one of the very few female-centric, female-targeted blockbusters of the summer,” said Robbins. "The movie offered something fresh in a summer that’s been jam-packed with franchise sequels."
Young people are driving a movie-theater comeback
While movie ticket sales and box office numbers are not back to pre-pandemic levels, industry data shows that young people are behind the growing market of moviegoers. About 80% of the "Barbie" audience was younger than 35. And 65% of the audience was female, according to data from Box Office Pro.
“The audience driving this rebound has been young.” Robbins said. He pointed to “Spider-Man: Across the Spider-Verse” as an example of a film playing well to a younger audience.
The year-to-date domestic box office recently crossed the $6 billion mark. The last time this mark was hit in summer was in early July 2019, according to data shared by Robbins.
But keep in mind, with screenwriters and actors on strike, the movie industry is destined to feel the impact of delayed and or canceled production.
veryGood! (4253)
Related
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- HECO launches a power shutoff plan aimed at preventing another wildfire like Lahaina
- Dutch police say they’re homing in on robbers responsible for multimillion-dollar jewelry heist
- Where Vanderpump Rules' Breakout Star Ann Maddox Stands With Tom Sandoval & Ariana Madix Today
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- Cassie supporters say Diddy isn't a 'real man.' Experts say that response isn't helpful.
- Dutch police say they’re homing in on robbers responsible for multimillion-dollar jewelry heist
- Chelsea hires Sonia Bompastor as its new head coach after Emma Hayes’ departure
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Argentina women’s soccer players understand why teammates quit amid dispute, but wish they’d stayed
Ranking
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- Mining giant BHP pledges to invest in South Africa economy as it seeks support for Anglo bid
- Powerball winning numbers for May 29 drawing: Jackpot climbs to $143 million
- Nissan issues urgent warning over exploding Takata airbag inflators on 84,000 older vehicles
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Iran says Saudi Arabia has expelled 6 state media journalists ahead of the Hajj after detaining them
- Nigeria’s new anthem, written by a Briton, sparks criticism after a contentious law is passed
- Haiti's transitional council names Garry Conille as new prime minister as country remains under siege by gangs
Recommendation
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Authorities arrest man allegedly running ‘likely world’s largest ever’ cybercrime botnet
Loungefly’s Scary Good Sale Has Disney, Star Wars, Marvel & More Fandom Faves up to 30% Off
Former TikToker Ali Abulaban Found Guilty in 2021 Murders of His Wife and Her Friend
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
BHP Group drops its bid for Anglo American, ending plans to create a global mining giant
American Airlines hits rough air after strategic missteps
Xi pledges more Gaza aid and talks trade at summit with Arab leaders