Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Capitatum
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
Ethermac Exchange View
Date:2025-04-05 20:52:48
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (3)
Related
- Average rate on 30
- Lululemon Black Friday 2023: Score a $29 Sports Bra, $39 Leggings, $59 Shoes & More
- South Louisiana pipe fabricator’s planned expansion is expected to create 32 new jobs
- What's so great about Buc-ee's? Fans love the food, gas pumps, mascot, sparkling bathrooms
- Sam Taylor
- Brazilian police bust international drug mule ring in Sao Paulo
- Federal judge shortens Montana’s wolf trapping season to protect non-hibernating grizzly bears
- Turkey’s central bank hikes interest rates again as it tries to tame eye-watering inflation
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Michigan man arrested and charged with murder in 2021 disappearance of his wife
Ranking
- 2 killed, 3 injured in shooting at makeshift club in Houston
- Colts owner Jim Irsay's unhinged rant is wrong on its own and another big problem for NFL
- Jamie Foxx accused of 2015 sexual assault at a rooftop bar in new lawsuit
- FBI ends investigation of car wreck at Niagara Falls bridge, no indication of terrorism
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Stores open on Black Friday 2023: See hours for Walmart, Target, Best Buy, Home Depot, more
- Ex-State Department official filmed berating food vendor on Islam, immigration and Hamas
- Warren Buffett donates nearly $900 million to charities before Thanksgiving
Recommendation
Pressure on a veteran and senator shows what’s next for those who oppose Trump
The 25 Best Black Friday 2023 Beauty Deals You Don't Want to Miss: Ulta, Sephora & More
4-day truce begins in Israel-Hamas war, sets stage for release of dozens of Gaza-held hostages
A crane operator has rescued a man from a burning high-rise in England
New data highlights 'achievement gap' for students in the US
Rising 401(k) limits in 2024 spells good news for retirement savers
Decision on the future of wild horses in a North Dakota national park expected next year
Warren Buffett donates nearly $900 million to charities before Thanksgiving